US set to host Summer and Winter Olympics
USOPC CEO says business model in early stages
The US Olympic and Paralympic Committee (USOPC) is in the advanced stages of setting up an entity to sell a stake in the commercial rights for Team USA in return for capital, according to multiple reports.
Any deal would mark a significant shift for the USOPC, a non-profit organization that, unlike many national Olympic committees, relies heavily on sponsorships, licensing and other commercial revenue streams rather than government funding.
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